Web design and AI automation for local businesses

Capture every lead. Book more jobs.

Optaflo builds professional websites and custom AI systems for local businesses, catching every missed call, following up instantly, and chasing the quotes you never get round to.

Book a Free Call → See how it works
Led by its founders · You work directly with the people building your system
bysparkelectrical.co.uk
Missed callReplied in 4 seconds
Lead capturedDetails sent straight to you
Optaflo
Optaflo AssistantResponding for your business
LIVE
The Hidden Leak

Every missed enquiry is a job that went to someone else.

You can't answer the phone with your hands in an engine bay or up a ladder. So the work you've earned quietly walks out the door, and you never even see it happen.

Missed calls

A call that rings out rarely rings back. Most callers simply move on to the next name on the list.

Slow quote follow up

Quotes sent and forgotten. The job often goes to whoever followed up first, not whoever quoted best.

Out of hours enquiries

Evenings and weekends are when customers search. If nothing replies, your competitor does.

Reviews never asked for

The happy customers who would gladly leave you five stars are never asked, so the reputation that wins your next job never gets built.

How It Works

From first call to fully automated in three steps.

No lengthy onboarding, no jargon. Just a clear path from where you're leaking jobs to a system that catches them.

1

We map your workflow

A free call to find exactly where you're leaking time and jobs, with no commitment and no sales script.

2

We build your AI system

Built around how your business actually runs, plugged into the phone and tools you already use.

3

You win back time & jobs

The AI handles enquiries, follow ups and reviews around the clock, so nothing slips while you're on the tools.

See It In Action

Watch it catch a lead.

A quick look at the system replying to a missed call and capturing the job, in real time.

The call you'd have missed. A customer rings while you're on the tools. Press play to see what happens next.

What We Automate

Your busywork, handled automatically.

Every system is built to do one thing: turn the enquiries you're already getting into booked, paying jobs, without adding to your workload.

Missed call text back, 24/7

The moment a call goes unanswered, the caller gets a friendly text, so the enquiry is captured before they call anyone else.

Instant lead follow up

Every new enquiry gets an immediate reply by SMS or email, so no lead ever goes cold while you're working.

AI chat assistant

Your website answers questions and captures the caller's details around the clock, so an enquiry at midnight is still an enquiry in the morning.

Quote & job follow up

Automatic, perfectly timed nudges on open quotes and finished jobs, so more of your quotes turn into confirmed work.

Reviews & reputation

Happy customers are prompted to leave a review at the perfect moment, building the reputation that wins your next job.

Set up and run for you

We build it, connect it and keep it running. There are no dashboards to learn and nothing for you to manage.

Who we work with

Built for local businesses.

From trades to the local high street, we build for businesses where a missed enquiry is a missed sale.

Electricians

Never miss an emergency or a quote request, day or night.

Plumbers

Turn the 2am burst pipe panic into a booked, captured job.

Plasterers

Catch every skim and render enquiry, and follow up the quotes that go quiet.

Salons & barbers

A website that books and a system that fills the empty chairs.

Cafes & restaurants

Look great online and turn nearby searches into tables and orders.

Gyms & studios

Turn website visitors into trials, and trials into members.

And many more →
About Optaflo

Not an agency.
A technical partner.

We're a lean startup led by its founders, which means no bloated overhead, no account managers and no off the shelf templates. Just two people who build your system and answer the phone when you call.

Direct line

to the people building your system. Every client, every time.

Built around your businessNo generic templates. Every system is shaped to how your operation actually runs.
You work with the foundersDirect access to the people building your system, never passed to an account manager.
Custom coded integrationsConnected to the tools you already use, not a rigid platform you have to bend around.
Lean startup pricingNo bloated agency fees. You pay for the outcome, not a fancy office.
Set up fast, with you involvedQuick to launch and clear at every step, so you always know what's being built and why.
The Cost of a Missed Call

See what's slipping through.

A quick, honest estimate based entirely on your own numbers. Adjust the figures to match your business.

Potential work passing you by
£0
per year, based on your inputs
PER WEEK£0
PER MONTH£0

This is an estimate built only from the numbers you enter above: your average job value, your missed enquiries, and the share you'd realistically convert. It's a guide to what capturing those enquiries could be worth, not a guarantee.

Results

What our clients actually say.

We are a new agency building our results in the open, in our clients' own words. More will appear here as the work lands.

“

I couldn’t be happier with the website that Optaflo created for my plastering business. Will handled everything, making the whole process straightforward and stress-free, and delivered a website that looks fantastic and is easy for my customers to use. If you’re looking for a company that genuinely cares about getting the best result for your business, I highly recommend Optaflo.

Reece
Hullbridge Plastering
★★★★★
“

Optaflo did an amazing job adapting our gas company website. Our previous site had multiple flaws that were stopping new customers getting in touch. The updated site is fast, user-friendly, and perfectly showcases our services. Will delivers top-quality work, and it is already making a real difference to the enquiries coming in. Highly recommended.

Spencer
SJR Gas
★★★★★
“

I was a little sceptical at first, not being very tech savvy, but Will really knows his stuff. He created a replacement website for my original and talked me through everything, making it all seem so easy. He’s quick to respond, always available for questions, and offers ongoing support. I couldn’t be happier, and I have no doubts in highly recommending Optaflo.

Jen
JLH Therapy
★★★★★
[CLIENT RESULT: TO BE ADDED]
• Outcome to be added with client permission
[CLIENT RESULT: TO BE ADDED]
• Outcome to be added with client permission
[CLIENT RESULT: TO BE ADDED]
• Outcome to be added with client permission

Want to be one of our first documented case studies? Let's talk →

The Founders

Built by two people who answer the phone.

Optaflo is a startup led by its founders, built alongside our degrees. That's deliberate. It keeps us lean, hungry and hands on, so every client works directly with the people designing and coding their system, with none of the overhead or distance of a traditional agency.

William Young, Co-founder of Optaflo

William Young

Cofounder · Strategy & Operations

Studying Economics. Focused on understanding your business and the numbers behind where it's leaking jobs.

Charlie-Valentine Broome, Co-founder of Optaflo

Charlie-Valentine Broome

Cofounder · Engineering & Product

Studying Law. Builds the custom systems and integrations that make your automation actually work.

Also available

More ways to bring in work.

Once your website and systems are catching everything coming in, we can help you turn the tap up.

Managed for you

Google and Meta ads, managed for you

We plan, build and manage Google and Meta ad campaigns to put your business in front of people searching for what you do in your area, and the enquiries land straight into the same system. Ad spend is billed separately by Google and Meta.

Every plan is a simple monthly fee with no setup costs and no long lock-ins. We will talk through what your business actually needs on the call. Book a free call to get started.

Book Your Free Call

Let's find the jobs
you're missing.

Two ways to get started: send us a few details below, or grab a slot in the calendar. No pressure, no obligation, no sales script.

Tell us about your business

We'll only use your details to arrange your call. Prefer email? Reach us at contact@optaflo.co.uk.

Or pick a time that suits you
Questions

The things people ask before they start.

No. Every message is written to match how you'd actually speak to a customer, in plain, friendly language. Most people just see a quick, helpful reply, the kind they'd expect from a business that's on the ball. We write and test the wording with you before anything goes live.

No long lock-ins. You pay a simple monthly fee to keep it running, and you can stop whenever it stops being worth it. We'd rather earn your business every month than trap you in a contract.

Yes. Optaflo is registered with the ICO (registration number ZC178056) and we handle all data to UK GDPR standards. Your customer information stays yours, it's never sold or shared, and it lives in the tools you already trust.

Not at all. We build, connect and test everything for you. Once it's live it runs in the background on its own, and if you ever want to change something you just message us and we sort it. There are no dashboards to learn unless you want them.

In most cases, yes. We build around the phone, tools and any CRM system you already use, rather than forcing you onto a new platform. If something can't connect, we'll tell you straight on the first call.

We build around your business and keep you in the loop at every step, so you always know what's being built and why. We'll give you a clear timeline on the first call based on how much you want automated.

You stay in control. The AI only does the jobs you want it to, like catching missed calls or chasing quotes, and you can step in or take over any enquiry at any time. It's there to catch the work you'd otherwise lose, not to replace you.

A receptionist clocks off. This works around the clock, replies in seconds and follows up on quotes automatically, for a fraction of a wage and with no sick days or training. It isn't a person reading a script, it's a system built around your business.

Still got a question? Email us and we'll get back to you.